How To Start Up by FF&M
How To Start Up is helping founders decide what to do now, next, or never when starting & scaling a business. I'm your host Juliet Fallowfield, founder of the podcast production & PR consultancy Fallow, Field & Mason & my aim is that each episode focuses on solving one clear, specific problem faced by all startup founders & small business owners. And if you can’t find your answer, DM us!
Episodes cover practical topics including starting a business, scaling a startup, founder mental health & wellbeing, writing a pitch deck, raising investment, hiring & managing teams, PR & marketing, customer acquisition, & navigating the realities of entrepreneurship.
How To Start Up is designed to provide practical startup advice, real-world insights, & reassurance from experienced entrepreneurs, operators, & experts, so founders can make better decisions with confidence.
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Follow us on Instagram: @fallowfieldmason
Guest submissions are welcomed via www.fallowfieldmason.com
Episodes
160 episodes
How to start a business & stay healthy, Rhian Stephenson, Artah
Rhian Stephenson is a nutritionist, naturopath and founder of ARTAH, the practitioner-led supplement brand built around a core belief: performance starts with your health.In this episode, Rhian shares the realities of building a company ...
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Season 14
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Episode 2
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39:13
How To Start With No Experience, Andy Varley, Insanity Group
Andy Varley started Insanity at just 17 years old & has since grown it into a multifaceted business spanning artist management, brand partnerships, music publishing and content production.Stay tuned to hear Andy’s journey from teenag...
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Season 14
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Episode 1
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36:54
12 How to be more productive & less stressed, Emily Austen
The British Association for Counselling and Psychotherapy found that 96% of UK entrepreneurs adm...
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Season 13
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Episode 12
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42:20
11 How to harness your cycle, Le'Nise Brothers
Le’Nise Brothers is a leading nutritionist & yoga teacher specialising in women’s health, hormones and the menstrual cycle. Le’Nise’s first book,
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Season 13
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Episode 11
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25:55
10 How to love your business finances, Rachel Harris, Accountant She
Rachel Harris is passionate about financial well-being & running values-led businesses. Rachel has created a modern, cloud‑focused accountancy & tax advisory firm fo...
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Season 13
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Episode 10
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39:45
9 How to build emotionally intelligent teams, Daisy Bird
Daisy Bird, founder of BIRD PR, leads with a deep belief in the power of culture, emotional intelligence & building a people-first business. After 15 years in business, Daisy is cognisant of the investment this takes as well as the invisibl...
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Season 13
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Episode 9
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40:52
8 How to build personal brand, Eshita Kabra-Davies, By Rotation
Eshita Kabra-Davies is the founder & CEO of By Rotation. Eshita founded the platform in 2019 to challenge the notion that ownership was not the only ...
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Season 13
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Episode 8
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28:11
7 How to protect your sleep, Prof Russell Foster CBE, FRSB, FMedSci, FRS
Russell Foster, Professor of Circadian Neuroscience & the Head of the Sleep and Circadian Neuroscience Institute at the University of Oxford as well as the author of
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Season 13
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Episode 7
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23:52
6 How to improve your mobility, Tim Blakey
In this episode, we hear from physio, Tim Blakey, creator of PRIME BODY. Born from his own health and fitness challenges and overcom...
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Season 13
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Episode 6
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24:12
5 How to balance work with a healthy diet with Jenna Hope
Jenna Hope, registered nutritionist and founder of Jenna Hope Nutrition helps implement beneficial nutrition strategies, through a combinatio...
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Season 13
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Episode 5
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27:08
4 How to manage stress with breathwork, Jamie Clements
Jamie Clements, founder of The Breath Space: using breathing techniques to overcome anxiety and panic attacks, Jamie discovered the extensive ...
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Season 13
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Episode 4
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29:30
3 How to avoid burnout, Nina Nesdoly
As a workplace stress and burnout prevention consultant, Nina Nesdoly, Nina shares her advice on maintaining a work/life balance, identifying stress triggers and techniques for relieving stress. <...
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Season 13
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Episode 3
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30:32
2 How to manage your mental health, Matt Johnson
In this episode, I’m joined by Broadcaster & Mental Health Ambassador, Matt Johnson for a grounded, practical conversation about letting go of archetypes and expectations and instead getting honest about who you are, where your patterns com...
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Season 13
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Episode 2
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36:31
1 How to manage imposter syndrome, Hamish Mackay-Lewis
Hamish Mackay-Lewis shares his advice on how to understand your imposter syndrome, explains why it is actually an experience rather than a syndrome and some simple things you as a founder can do t...
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Season 13
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Episode 1
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24:59
Trailer: 12 Days of Christmas - your guide to health & wellness this festive period
As the year draws to a close, many founders feel exhausted, overwhelmed, and stretched thin - while being told to relax, be festive, and switch off, but it isn't always possible. This trailer introduces How To Start Up’s
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Season 13
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1:55
How to bootstrap your business, Aimee Connolly, Sculpted by Aimee
Today’s episode of How To Start Up dives into the reality of building a business from the ground up or bootstrap, so without investors, without a big marketing budget, and without a safety net. Joining us is Aimee Connolly, Founder and...
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Season 12
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Episode 24
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43:22
How to manage a portfolio career, The Women's Chapter, Michelle de Klerk
Today we’re joined by the brilliant Michelle Pughe-Parry de Klerk, founder of The Women’s Chapter, the UK’s first network for women in business to achieve B Corp certification.Michelle’s journey is an extraordinary example of how a passi...
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Season 12
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Episode 23
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38:54
How to build a purpose-led brand, Siff Haider, Arrae
In today’s episode, we’re joined by Siff Haider one part of the co-founders due behind Arrae - the wellness brand that’s redefining the supplement space with elegant, effective, natural solutions for issues like bloating, anxiety and sleep. Sin...
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Season 12
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Episode 22
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31:20
How to manage imposter syndrome as a founder, Ella McKay, FATSO
In today’s episode, we’re joined by Ella McKay, founder of FATSO, the unapologetically bold, brilliant and beautiful chocolate brand shaking up the confectionery world.Launched in 2022 after being dreamt up in lockdown, FATSO is on a mis...
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Season 12
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Episode 21
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29:01
How to start in stealth mode, Candace Bertram, Studio88
In today’s episode, we’re joined by Candace Bertram, founder of Studio88, a fast-growing Pilates community in Birmingham. After opening her first Reformer Pilates studio in November 2024, she expanded just six months later with a second locatio...
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Season 12
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Episode 20
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37:21
How to start your NPD, Jianne Jamil, DIOME
In today’s episode, we’re joined by Jianne Jamil, founder of DIOME, a premium supplement brand developing science-backed formulas to support the demands of modern life. Inspired by her mother’s decades-long struggle with prescription sleep medi...
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Season 12
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Episode 19
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40:25
How to self-fund your startup, Neada Deters, Lesse
In today’s episode, we’re joined by Neada Deters, founder of LESSE, a skin care brand redefining beauty through simplicity, efficacy and sustainability.Born in Sydney and now based in New York, Neada began her career as a beauty editor, ...
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Season 12
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Episode 18
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34:08
How to restart after 30 years of success, Bruce Poon Tip, G Adventures
Today, I’m joined by Bruce Poon Tip, founder of G Adventures, the world’s largest small group adventure travel company and a pioneer in community tourism. Bruce started the business 35 years ago with two maxed-out credit cards from his garage i...
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Season 12
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Episode 17
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42:55
How to embrace AI in your startup, Richard White, Fathom
In this episode, we’re joined by Richard White, founder of Fathom, the AI-powered meeting assistant that records, transcribes and summarises your video calls so you can focus on the conversation. Previously the founder of UserVoice, Richard bri...
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Season 12
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Episode 16
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42:22
How to build an emotionally intelligent team, Daisy Bird, BIRD Travel PR
In today’s episode, we’re joined by Daisy Bird, founder of BIRD PR, a creative communications agency specialising in luxury travel and hospitality brands since 2010. Daisy leads with a deep belief in the power of culture, emotional ...
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Season 12
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Episode 15
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41:16