How To Start Up by FF&M
How To Start Up: hear what to do now, next or never when starting & scaling a business.
Subscribe to hear more great advice from successful entrepreneurs & receive invitations to our podcast events.
Hosted by Juliet Fallowfield, founder of B Corp Certified PR, communications & podcast production consultancy Fallow, Field & Mason, How To Start Up hopes to bring you confidence, encouragement & reassurance when building your business.
We cover everything from founder health, to how to write a pitch deck… to what to consider when recruiting & how to manage the rollercoaster.
For exclusive listener events:
Email me via hello@fallowfieldmason.com
Follow us on Instagram @fallowfieldmason
Guest submissions are welcome via www.fallowfieldmason.com
Episodes
142 episodes
How to manage imposter syndrome as a founder, Ella McKay, FATSO
In today’s episode, we’re joined by Ella McKay, founder of FATSO, the unapologetically bold, brilliant and beautiful chocolate brand shaking up the confectionery world.Launched in 2022 after being dreamt up in lockdown, FATSO is on a mis...
•
Season 12
•
Episode 21
•
29:01
How to start in stealth mode, Candace Bertram, Studio88
In today’s episode, we’re joined by Candace Bertram, founder of Studio88, a fast-growing Pilates community in Birmingham. After opening her first Reformer Pilates studio in November 2024, she expanded just six months later with a second locatio...
•
Season 12
•
Episode 20
•
37:21
How to start your NPD, Jianne Jamil, DIOME
In today’s episode, we’re joined by Jianne Jamil, founder of DIOME, a premium supplement brand developing science-backed formulas to support the demands of modern life. Inspired by her mother’s decades-long struggle with prescription sleep medi...
•
Season 12
•
Episode 19
•
40:25
How to self-fund your startup, Neada Deters, Lesse
In today’s episode, we’re joined by Neada Deters, founder of LESSE, a skin care brand redefining beauty through simplicity, efficacy and sustainability.Born in Sydney and now based in New York, Neada began her career as a beauty editor, ...
•
Season 12
•
Episode 18
•
34:08
How to restart after 30 years of success, Bruce Poon Tip, G Adventures
Today, I’m joined by Bruce Poon Tip, founder of G Adventures, the world’s largest small group adventure travel company and a pioneer in community tourism. Bruce started the business 35 years ago with two maxed-out credit cards from his garage i...
•
Season 12
•
Episode 17
•
42:55
How to embrace AI in your startup, Richard White, Fathom
In this episode, we’re joined by Richard White, founder of Fathom, the AI-powered meeting assistant that records, transcribes and summarises your video calls so you can focus on the conversation. Previously the founder of UserVoice, Richard bri...
•
Season 12
•
Episode 16
•
42:22
How to build an emotionally intelligent team, Daisy Bird, BIRD Travel PR
In today’s episode, we’re joined by Daisy Bird, founder of BIRD PR, a creative communications agency specialising in luxury travel and hospitality brands since 2010. Daisy leads with a deep belief in the power of culture, emotional ...
•
Season 12
•
Episode 15
•
41:16
How to tackle your business finances, Rachel Harris, Accountant She
In this episode we’re joined by Rachel Harris, co-founder of striveX & founder of Accountant She. Passionate about financial well-being and running values-led businesses, Rachel has created a modern, cloud‑focused accountancy and tax adviso...
•
Season 12
•
Episode 14
•
40:44
How to start sustainably, Chloë Luxton, Bramley
In this episode we’re joined by Chloë Luxton, founder of Bramley. With sustainability as a top priority, this company is providing customers with botanical magic through natural fragrances, bulk refill pouches, and recycled packaging.Kee...
•
Season 12
•
Episode 13
•
31:55
How to solve your own problem, Caragh Keen, SuperKeen
In today’s episode, we hear from Caragh Keane, founder of SUPERKEEN. A shock lupus diagnosis in 2021 turned her world upside down and sparked a ra...
•
Season 12
•
Episode 12
•
27:28
How to build resilience in sales, Lauren Currie, UPFRONT
Starting a business is tough & making sales in a challenging economic climate is even harder. So, resilience is key to keeping on track. But how can we manage rejection alongside the expected setbacks? To find out, I spoke with ...
•
Season 12
•
Episode 11
•
37:36
Jamila Brown | How to start over, speak up & lead with impact
Jamila Brown is an American-German powerhouse who moved to London at 21 and after being told her life was “over” when she became a single mum at 24 — proved everyone wrong.From running Soho House’s global ESG programme to discovering her...
•
Season 12
•
Episode 10
•
32:47
Emma & Kenny I Hip Pop: How to disrupt the soft drinks sector
In today’s episode, I’m joined by Emma and Kenny, the co-founders of
•
Season 12
•
Episode 9
•
38:15
Lucie Macleod | How to sell through viral social media: The Hair Syrup story
Welcome to How To Start Up, the podcast for anyone looking to start & scale their own business. I'm Juliet Fallowfield & today we’re discussing viral marketing with Lucie Macleod, founder of the TikTok sensation, Hair Syrup.
•
Season 12
•
Episode 8
•
41:19
David Abrahamovitch | Grind: How to build a DTC brand
Building a direct-to-consumer (DTC) brand offers an incredible opportunity to connect with customers and foster long-term brand loyalty. But while the rewards can be significant, so too are the challenges and barriers to entry. That’s why I wan...
•
Season 12
•
Episode 7
•
37:30
Laura Harnett | Seep: How to make sales sustainably
PWC reports that over ...
•
Season 12
•
Episode 6
•
33:21
Guy Blaskey I How to scale smart, lessons from a £30M exit
Starting a business is a huge effort, but scaling it to new heights takes a great deal of skill. So, I wanted to hear from a serial founder who has not only grown and scaled a multi-million-pound business, but also decided to start from scratch...
•
Season 12
•
Episode 5
•
47:21
Kinga Wilewska | MUJO: How to bring a product to market
When it comes to bringing a product to market, there are lots of aspects to consider before it reaches the shelves. To learn more, I wanted to hear from someone who has successfully launched products to market.
•
Season 12
•
Episode 4
•
34:38
Lucy Goff | LYMA: How to find clients & generate loyalty
As any founder needs to conquer their fear of sales I wanted to interview a founder who rapidly grew a new sector. After overcoming chronic illness, Founder of LYMA,
•
Season 12
•
Episode 3
•
31:35
Thea Green MBE, Nails.INC: How to generate sales overseas
How to generate sales overseas?With only 11.9% of U...
•
Season 12
•
Episode 2
•
34:51
Bonus ep: How to be more productive in 2025
Thank you for joining us for How To Start Up’s first panel event & first live recording of the podcast! My name is Juliet, the host of How To Start Up & just wanted to thank you for listening & joining today too.&...
•
Season 11
•
Episode 12
•
56:19
Molly Goddard & Joel Jeffery | Co-Founders of Desmond & Dempsey: How to sell luxury goods
Selling any product is a skill but selling a product with a luxury price tag is a nuanced skill. As this season is focused on sales I wanted to interview people with experience in differentiating their product in a crowded market & find out...
•
Season 12
•
Episode 1
•
37:37
George Veness | Founder & CEO of JAB Boxing Club: How to improve productivity through fitness
PureGym reports that 66% of Britons don’t believe they look after their health as much as they should. Since good health is key to being productive, I w...
•
Season 11
•
Episode 11
•
34:24
Invitation episode for listeners: join our panel event January 27th!
Join Emily Austen, EMERGE & SMARTER, Anant Sharma: Matter Of Form & Eva Alexandridis, 111SKIN to learn their best productivity tips to help you achieve your 2025 goals. On 27th January at 12.30pm GMT,
•
Season 12
•
Episode 10
•
0:54